Australia is designed every day. It's time we counted the people behind it.

At the heart of the Write DESIGNER campaign is a sixty-second film. Over Jonah Gabriel’s score, N’fa Jones repeats a simple provocation: you can’t. Can’t hear. Can’t see. Can’t breathe. Can’t be heard. Can’t feel seen. With each refusal, the film responds: designers prove you can.

From restoring the senses and caring for the planet to shaping culture, driving enterprise and productivity, celebrating ingenuity, strengthening communities and sharing Australian imagination with the world, the film reveals the extraordinary breadth of contemporary Australian design.

Spanning medical devices, consumer products, fashion, jewellery, visual communication, service design, transport, interiors, wayfinding and public infrastructure, the works featured demonstrate how design is woven into everyday life. Together, they reveal the many ways designers help us hear, see, breathe, move, communicate, belong, imagine and make.

The campaign is both a celebration of Australian design and an invitation to recognise the profession behind it. It invites every designer, regardless of discipline or practice, to see themselves as part of something larger. On Census Night, that sense of belonging becomes action by proudly writing DESIGNER and helping make Australia’s design workforce visible.

Write DESIGNER. 11 August. Census Night. Australia's designers are undercounted. Help establish the most accurate picture yet of Australia's design workforce and build the evidence for greater recognition of designers in the future. Census data informs government policy and shapes decisions on skills, education and industry investment. If you are a designer, whatever your discipline, make yourself count. Write DESIGNER when you complete your Census on 11 August. And, in the true spirit of design, where a problem worth solving is a problem shared, pass it on.

Learn how to write DESIGNER design.org.au/write-designer @design_institute_au @clemenger_bbdo